How to Create Engaging Video Content for Social Media
video production company is one of the most engaging forms of content you can create for social media. People are more likely to watch a video than read a post, and videos can be a powerful way to connect with your audience and build relationships. In this post, we’ll show you how to create engaging video content for social media that will help you reach your marketing goals.
1. Keep videos short.
You don’t have a lot of time or attention to capture, so make sure you keep your videos short enough for viewers to watch in one sitting. Most people will not watch an entire 15-minute video, but they might watch a 1-minute clip if it captures their attention!
2. Give the audience something to do.
Ever gone to a party where everyone just stands around and talks? No one wants that party to last forever! Make sure that there is something for the user to do during your video by asking them questions, playing games, or even making them laugh with funny videos.
3. Upload regular content.
This is important because social media moves so quickly! You’ll want regular uploads so that users won’t forget about you and also because the more frequently you post engaging content on social media, the more fans are likely to follow you. That means more people seeing your content! This is great if you’re trying to create a viral video that will help get the word out about something important!
4. Make videos interactive.
According to Facebook, users are 1.8x more likely to comment on or share videos that have questions in them. If your video has this type of question, just be sure not to leave it unanswered for too long so viewers won’t think they don’t have to do it!
5. Use visuals.
Videos with images attract 94% more views than other types of posts! You can use images throughout your video by cutting them into scenes with illustrations or other graphics in between the different parts of your story (the opening scene, the problem your product solves for people, and the conclusion).
6. Use music.
People love to hear music they know! It’s important to add audio to your social media videos. Make sure that whatever option you choose fits into the video and is catchy enough for people to want to watch it again or at least share it with their friends. There are a lot of free options out there and websites like YouTube have plenty of royalty-free tracks you can browse through. Using copyrighted material without buying a license may cost you big time if caught, but some sites allow anyone to use their songs as long as they give them credit using some sort of link.
7. Be consistent on all social media channels.
Social media is one of those things where consistency depends on what platform(s) you’re using. For example, Facebook is more personal so having a page dedicated to you might be the best way to connect with your audience, but with all of the noise on there, you’ll have to post frequently if you want them to notice! Twitter, on the other hand, is great for broadcasting important links or updates about your company. You can go back and forth between these two types of accounts depending on what kind of content you’re sharing at any given time. Just remember that consistency not only comes with frequency but also in design. Use the same profile picture across each social media channel so people can see that they are indeed following or interacting with your brand!
8. Reward loyal followers.
Loyal social media users like recognition! Make sure that you have a way to reward your most loyal social media users so that they’ll keep coming back again and again. This could be a discount, a contest or even just a kind thank you note! Make sure that whatever you choose is relevant to your product/service though because it will reflect on your company negatively if the user feels like their comment or question isn’t being heard by you.
9. Mention other companies.
If someone else has already taken the initiative to share something great, don’t be afraid to mention them in your video! For example, if there’s another prominent company in the same field as yours who has recently made news for themselves, make sure to include them along with a congratulatory message. Also, try doing this if you want to give respect to someone who has done something notable for your company. For example, if one of your customers has made a YouTube video about how satisfied they are with your product or service, make sure to include them in the credits!
10. Don’t forget hashtags.
Even though social media platforms like Twitter and Instagram don’t attach hashtags to each post, you can still use these keywords at the end! This is great because it will help people find you that might not otherwise be looking for what you’re offering (however they’ll most likely have to already be familiar with the topic of your video). Also, try including related unlisted hashtags so people who might not know what your videos are about can find it anyway!
So there you have it! These ten steps will help you create engaging videos that people will want to watch and share with their friends.