Online platforms have become a key part of businesses’ business management strategies since the COVID-19 pandemic. Because people can buy anything they need or want with smart gadgets, online platforms are an integral part of marketing strategies and seo services.
When you choose an eCommerce platform, it is important to look at the following things. First, make sure the site is mobile-friendly. This is important for desktop and mobile users, and even a 100 millisecond delay can reduce conversion rates. If you’re unsure of the speed of your site, use tools like Google PageSpeed Insights or GTMetrix to measure it regularly. Make sure to compress images, too. Loading images takes a long time and negatively affects SEO. To improve your website’s speed, consider using the best default URL format.
Lastly, your eCommerce platform should offer a single view of customers. The most effective ones allow you to manage purchases, catalogue products, and maintain a customer relationship. The best platforms also provide a single view of inventory and support popular CRMs, CMSs, and marketing automation software. You should also be able to customize and configure the interface for your site to fit your unique needs. Having a centralized view of your inventory is vital to your business.
Choosing an eCommerce platform that allows you to customize its features and integrations is an excellent way to make the most of your website. Moreover, most ecommerce platforms will provide you with analytics tools. The last, but not the least, is to make sure that your site has a dedicated customer service team that answers questions and resolves issues. A dedicated team will be able to assist you when you need help with your business. You should also choose an eCommerce platform that provides a single view of inventory and customer information.
An eCommerce platform should offer a complete customer view. This helps you deliver targeted marketing and exceptional customer service. Moreover, a platform should allow you to integrate enterprise-level applications, including ERPs. In addition, an eCommerce platform should offer support to transition from another eCommerce platform. Priority support and dedicated account managers can help you maximize sales with a high-quality platform. You should also find out how well the ecommerce platform you are looking at can scale up with your business.
Most ecommerce platforms will provide analytics tools. You should look for a platform that offers the flexibility to sell products across multiple channels. Having a flexible platform is essential. It allows you to manage the entire business from a single interface. In addition, it is essential that the ecommerce platform offers analytics tools that help you analyze your business. It is crucial to select an ecommerce platform that has these capabilities. This can give you significant advantages over competitors in a competitive market.
When choosing an eCommerce platform, keep in mind that you want to customize the site to suit your needs and your customers. While most platforms offer templates that are already optimized for your business, it’s important to check whether they allow you to modify them as needed. For example, Bigcommerce offers email support and chat support, and it has US-based phone support, which is an important feature for any ecommerce platform. If the ecommerce platform doesn’t offer this, it doesn’t have any customer support.
One of the most powerful business strategies is search engine optimization (or SEO). It is easier to implement a well-designed website. Traffic is an important aspect of SEO. However, how visitors navigate to your website will be determined by its layout.
CONTENT-MANAGEMENT SYSTEM OR ECOMMERCE PLATFORM
There are many eCommerce platforms available and CMS options to choose from. Depending on the needs of your company, choosing the right platform will impact your SEO campaign.
- WordPress – is a popular content management platform and can be used by any member of your team provided they have some knowledge of its system.
- Shopify – is another popular website for small and start-up businesses. It was created to be simple to use right from the start.
- Magento – is a site that has the power to be used by large-scale businesses.
Before you choose a CMS or eCommerce platform, make sure you go through each site. Each site will require you to navigate it and decide which one is best for you.
These are the essential SEO elements that you should know for creating your website.
- Navigation – a well-designed website is easy to use by search engines and users. How easy it is to find the information on each page will greatly impact your site’s overall functionality.
- Mobile-friendliness – more people use smartphones than desktops or laptops because phones are cheaper than computers. Mobile-friendliness can be equated with user-friendliness.
Without a user-friendly website, the best PPC services won’t be of any use. Planning carefully about how you can make your website work best for your business is a benefit. You can also adapt to market changes by doing effective SEO, PPC, and Web design combine.
To learn more about how to boost rankings in SEO through great designs, you can read this infographic from Digital Marketing Agency.